CONCEPT

According to Marx, market value is determined by the scarcity of commodities born from exchange value and use value. Mashup products, through design and a DIY spirit, transform seemingly worthless "antique unused items" into unique, scarce creations, experimenting with value creation. The act of restoring value to once-lost goods and reintroducing them to the market is seen as a challenge to capitalist society, premised on new production. Demonstrating the diversity of value creation not only affirms individuals deviating from established societal rules focused on efficiency and productivity but also believes it has a strong influence in opening new ways of living in the emerging era.

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